River Island & Eudon Choi Collaboration


Korean born Eudon Choi was named the 'One to Watch' in 2012 by British Vogue. Choi's known for his attention to detail, masculine cuts that shape the female form, sartorial techniques and his ability to create flawless pieces. London based Choi turns out pieces that ooze elegance and sophistication. Take for example these pieces from 2011, I adore each of them. 


Choi will be collaborating with River Island for Autumn/Winter 13 through their Design Forum Initiative. The collection will comprise of 16-pieces made up of skirts, tops and dresses which will range in price from £30 to £250. 

Choi was quoted saying "As an emerging  designer, the opportunity to work with a major high street retailer is an  incredible opportunity. My mainline collections are sold in high end stores and  I love the idea that people all over the UK will be able to buy this  collection.
I personally hope that he brings his high end fashion sparkle to the high street because I want in. I will be keeping my fingers crossed until it's launch on September 23rd where you can get your shop on online and offline. Design collaborations have been known to go either way but looking at his past collections I think it's going to sell-out fast. 

What makes this collaboration even more enticing is the fact that celebrities such as Jessie J, Ellie Goulding and Rita Ora are all huge fans. I love Jessie J's style and if it's good enough for her to rock then like I said earlier, I'm in! The collection is said to star an array of luxe fabrics such as soft buttery leathers, biker detailing and clean cottons - These fabrics scream Jessie don't they. 
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Are you excited for this collection? I hope I get my mitts on something and it doesn't sell out too fast. Although I will be buying something I doubt it will be anything in the range of £250. 



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