\ Shiseido Launching IBUKI Collection - Sweet Elyse

Shiseido Launching IBUKI Collection

Shiseido is a major Japanese beauty brand who when I was young where the 'Creme de la Mer' of that generation. As a brand, it was covetable for sure but never reachable for most wallets purses so I never really paid too much attention to it overall. 

As I grew up however I did try a few products with mixed reviews. One cleanser broke me out so bad whereas their creams always seemed to hit the spot leaving me with glowing skin. Over the years the collection never really enticed me too much - until now. Shiseido has unveiled its new IBUKI collection which is designed for women in their 20's and 30's. 

The range features Shape Memorising Technology which retains skin's freshness while preventing the cells from shrinking. Also included is TMG (Trimethylglycine) which exfoliates to remove dead skin cells and Yuzu Seed Extract to increase protein and collagen production while supporting the basement membrane. 

There are seven products in the range including; Gentle Cleanser (£29), Purifying Cleanser (£29), Softening Concentrate (£23), Refining Moisturiser (£42), Moisturiser Enriched (£42), Protective Moisturiser SPF15 (£42) and Eye Correcting Cream (£37). 

The IBUKI collection launches at The House of Fraser on September 5th HERE or in-store. 


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