Jasmi Bonnen wanted to create a skincare brand that was centred around freshness. Most skin care brands wouldn't dare to try to achieve this because shelf lives are so small, ingredients are more costly and then there's performance. Most 'fresh' products perform well, to begin with, but this dwindles as they age, you can see the predicament. Here's Jasmi's take on the issue:
''Making product freshness our mission has also meant making life hard for ourselves from day one. Everything we are doing is the opposite of what has been done before, but in my vision, there was just no room for compromise. That is why it has taken us two years to get to where we are now”
Well, predicament aside skincare brand Nuori was born in September. They got around the freshness aspect by blending small batches every twelve weeks in Denmark, this enables the active ingredients to stay 'active' as they don't breakdown within this small time period and it also ensures the ingredients are as pure as possible. Anything longer and like many big brands Nuori would have to include preservatives and that was completely against what they were aiming for. That, of course, means that there are no nasty chemicals used to stabilise the product as well as no nasty synthetics, colourants and hidden dangers.
So what makes Nuori different from other 'natural skincare brands'? well, many other brands are marketed as being natural but actually contain ingredients that are less than rosy. See brands can get away by having a certain percentage of natural ingredients in their ingredient list for them to legally be able to slap on the 'natural' tag. Then you have brands that are overlooked which are really natural, 100% natural like Nuori.
You won't find parabens, mineral oils, PEG's, PPG's, MEA, DEA, TEA, phthalates, sulfates or petrolatum in these products. That's pretty amazing in my opinion. Nuori say:
You won't find parabens, mineral oils, PEG's, PPG's, MEA, DEA, TEA, phthalates, sulfates or petrolatum in these products. That's pretty amazing in my opinion. Nuori say:
“We would never compromise the purity of our formulations with synthetic and potentially harmful compounds just to extend shelf life, produce a different texture, or to create a distinct color...For us at NUORI, 100% natural means 100% purity”.
The brand launched on six face care products and five body care products. I've yet to try any of them but I absolutely will be after the New Year. You can check out the range over on the Nuori website.
The brand launched on six face care products and five body care products. I've yet to try any of them but I absolutely will be after the New Year. You can check out the range over on the Nuori website.
* Not sponsored or affiliated to the company in any way *
Sounds excellent. Have you tried using any of the products yourself yet?
ReplyDeleteHi Fiona, no not yet but I just ordered the Vital Face Cream from Being Content.com - I will post an update once I've given it a try x
ReplyDeleteThese sound fab! I usually go with Lush purely because they make everything fresh, so these sound like my cup of tea :). I'll have to check them out.
ReplyDeleteJess
Philocalist.co.uk