Magners Rosé Cider | Just Launched

Growing up cider was one of those drinks I either enjoyed [albeit with blackcurrent] or hated [Merrydown you ruined me]. I soon figured out it was the strength versus how dry the cider was that resulted in me either loving it or hating it. Fast forward many years and I still prefer sweeter drinks than their dry counterparts.

Magners Irish Cider in general falls on the dry-medium strength and challenges my delicate palette somewhat, even their hugely popular Magners Dark Fruits is just too strong for me to enjoy personally however, the brand may have just created an Irish cider to rule all ciders - meet Magners Rose Cider.

Did you know there are 1.2 million more fruit cider drinkers in the UK than classic apple cider drinks? It's clear Magners have done their research on what the public want, rather than pushing an old horse in attempting to get dry cider down the throats of the UK public. Fruity and alternative ciders tend to be lower abv which I suppose can be either fantastic or terrible - growing up we downed Merrydown, Vodka and MD 20/20 [boys if you're reading this I was absolutely eighteen and over] I still feel those drinks were way too high for a newbie alcohol drinker and the high abv may have contributed to many younger drinkers having alcohol based problems down the line. But, the lower abv that we're now seeing may result in young drinkers drinking more... who knows? In your opinion what is the worst demon - Slow and steady or full force? What are your thoughts on this?

I digress...

Magners Rose is supposed to be an upmarket addition to their brand collection with 4% abv and is described as ''semi-sweet and bursting with apple flavour'' and is self-acclaimed to be a Dark Fruits competitor. However can't they both live in harmony? Dark Fruits for the more dry palette and Rose for the sweeter palette? Or if you want to view it seasonally, Rose is more akin to the Summer season and Dark Fruits to Autumn onwards? No?

Funnily enough, you'd be forgiven for presuming that this is simply Magners Cider and Rose Wine combined - but you'd be wrong. The ''rose'' term simply comes from the blush pink colour of the cider and not from any addition of wine whatsoever. The new flavour was created using seventeen apple variations

I can absolutely see myself sipping a cold Magners Rose out in the sun, or even turning these babies into an alcoholic slushy. I really can see it, but that's if the Scottish weather plays nice.

What are your thoughts on brands taking that foray into the pink alcoholic genre? Too much pink or do you see it as a forward progression?

Facts:

Brand: Magners
ABV: 4%
Calories: 125 per bottle
Packaging: 330ml Glass Bottles
Launching: July 2019