\ #Together We Can - Sweet Elyse

#Together We Can

It’s fair to say that the last few weeks can be described as a whirlwind for the majority of people across the country. We are going through something that is likely to change the way we view the world and how it runs forever. However, there is a much more pressing reality that we must pay attention to which is what we can do to stay safe and help our communities in this time of need. 

The COVID-19 crisis has not only put a standstill to our daily lives but also caused some catastrophic damage to the drinks and hospitality industry, with Sky News saying the virus has caused ‘irreparable" damage as bars, restaurants and pubs are forced to close their doors for months. Not to mention the monumental losses for the people on the ground such as bartenders, waiters and waitresses who are made redundant with  Big Hospitality tallying the number at 26,000. 

With news and numbers like the above coming in constantly, it's hard to feel like you can help those who have found their world turned upside down in the crisis, especially as we’ve been ordered to stay indoors unless in the cases of essential travel or daily walks (which might I add IS an example of doing your part). With this in mind, it’s worth commending the sheer numbers of people who are actually responding to the call for help, from the NHS receiving 500,000 applications for people offering to volunteer and people doing what they can to help those directly in their own communities.

This has not just stopped at a grassroots level as brands have also been doing their part to help as and where they can. An example of this being Kopparberg teaming up with the Licensed Trade Charity which has been helping to support the hospitality industry for over 200 years, providing financial assistance, as well as practical advice spanning debt, housing, employment law and benefits to those in the drinks industry.

Now here’s where you can help, Kopparberg is donating a case (yes people, a CASE) of their gin and/or cider to their supporters who donate £20+ to the Licensed Trade Charity Go Fund Me, who are aiming to raise £25,000 to support those directly affected by the COVID-19 crisis.

If you’d like to donate and find out more information about the cause, visit https://www.gofundme.com/f/support-the-together-we-can-campaign. In a time where there are so much uncertainty and tough news, its more important than ever for us to do the small acts of kindness that make big impacts to the lives of those you help as #togetherwecan.


Statement: Collaboration

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